In B2C, marketing and sales have operated in separate lanes for too long. Here’s why that disconnect is actively holding your growth back.
4 Reasons B2C Brands Need to Improve Marketing-Sales Alignment
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Why Sales Teams Don’t Stick to New Processes (And How to Fix It)
Most sales process changes don’t fail because of bad design. They fail because behavior never actually changes. Here’s how to fix that.
Remind Your Salespeople How it Feels to be a Buyer
There’s a coaching exercise that takes about five minutes and consistently changes how salespeople think about their work. It starts with one question: What was the last thing you had to buy? Something that required thought and something that was not off the shelf. Maybe a car, an appliance, a home service, a phone plan. […]
More information doesn’t mean more confidence. That’s where you come in.
The average buyer today isn’t struggling to find information. They’re struggling to make sense of it. Every option looks reasonable, reviews contradict, and the more they research, the more uncertain they feel.
What Flooring Shoppers Can Tell Us About Buying Habits
Consumers are more informed than ever. They are more time-constrained than ever. And they are choosing which retailers get a shot at their business before they ever leave the house. If they’re in your store, you have a real opportunity. The question is whether your sales team is equipped to recognize that and execute.
Spring Clean Your Sales Tech Stack
Q2 is the perfect time to cut the clutter and get your tools working for you again.
4 Ways to Build Momentum for Your Sales Tech Launch
Rolling out new sales technology can be one of the most frustrating investments a company can make. Not because the tools don’t work, but because salespeople don’t use them. Technology isn’t the problem. The launch is.
5 Warning Signs Your Sales Team Isn’t Ready for AI Tools
There is no shortage of technology promising to make salespeople more effective. With recent AI advancements, many tools have the real potential to increase productivity and close rates quickly. But potential is not the same thing as results.
Big Firm vs. Small Firm: Choosing the Right Partner to Improve Sales Performance
Not all sales consulting firms are built the same. Here’s what to consider when choosing between a large firm and a boutique partner.
Can You Do It Yourself? What It Really Takes to Improve Sales Performance
There’s a question almost every potential client asks us, even when they don’t say it out loud: Do we really need outside help for this? It’s a fair question. To be honest, most companies have the talent to do it themselves, but there are real issues that get in the way of them doing it effectively.