Category: Consultative Sales Process & Methodologies, Consumer Buying Habits

A Defined Guest Experience Model

Create a welcoming experience for visitors that highlights the value of becoming a member.

Multi-Location Health & Fitness Provider

The client operates more than a dozen specialty fitness locations across the US. Their unique model attracts a lot of outside guests and trial visitors who want to learn more about the facilities. Their objective was to deliver a consultative experience for guests who were exploring membership options.

Challenges

Increase membership sales
Increase guest conversion rates

Solution: Sales Process Design

Customized consultative sales process
Internal branding and messaging framework
Activation of all learning sessions across the locations

Results

We began tracking the performance impact immediately and compared year-over-year results each month.

43%

conversion increase (first-time guests becoming members)

Increase in NPS scores

Most successful gym opening in company history by membership pre-sales

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Consultative Sales Process & Methodologies, Sales Enablement & Alignment Strategies

Creating a “Secret Sauce” for Customer Interactions

The client operates more than 50 pest control branch locations across the southern United States and is part of a larger portfolio of pest control companies. Their services range from a unique built-in, subscription-based pest control system to one-time treatment visits.

Leadership wanted to create a program that all customer-facing teams could follow, including new customer sales, branch-based customer service, and in-home technicians.

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04/06/2026

Case Studies

Consultative Sales Process & Methodologies, Consumer Buying Habits

A Customer-First Selling Strategy

The client operates a leading online jewelry brand. Customers shopping on their e-commerce site have the option to call and speak with a licensed jewelry consultant for assistance with their purchase.

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04/06/2026

Case Studies

Consultative Sales Process & Methodologies, Sales Enablement & Alignment Strategies

Sales Culture Transformation

The client is a multi-state provider of internet, television, and mobile services. Their marketing strategy had shifted to focus more on home and mobile data products.

However, their sales model was still built around a legacy bundled offering. The team was no longer consistently following the process because it felt outdated, but they did not have a new approach to support the updated strategy.

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04/06/2026