Case Studies

Build a Defined Selling Culture That Drives Results

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Two pest control technicians in blue uniforms standing by a service van with equipment.
Case Studies
Consultative Sales Process & Methodologies, Sales Enablement & Alignment Strategies
Creating a “Secret Sauce” for Customer Interactions

The client operates more than 50 local branch locations across the southern United States and is part of a larger portfolio of pest control companies. Their services range from a unique built-in, subscription-based pest control system to one-time treatment visits.

Leadership wanted to create a program that all customer-facing teams could follow, including new customer sales, branch-based customer service, and in-home technicians.

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04/06/2026
Athletes climber moving up on steep rock, climbing on artificial wall indoors. Extreme sports and bouldering concept
Case Studies
Consultative Sales Process & Methodologies, Consumer Buying Habits
A Defined Guest Experience Model

The client operates more than a dozen specialty fitness locations across the US. Their unique model attracts a lot of outside guests and trial visitors who want to learn more about the facilities. Their objective was to deliver a consultative experience for guests who were exploring membership options.

 

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04/06/2026
green tortoise jewelry laid out on surface same color surface
Case Studies
Consultative Sales Process & Methodologies, Consumer Buying Habits
A Customer-First Selling Strategy

The client operates a leading online jewelry brand. Customers shopping on their e-commerce site have the option to call and speak with a licensed jewelry consultant for assistance with their purchase.

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04/06/2026
Group of customer service representatives sit at modern office workstation, focus on young Hispanic woman wearing headset engaged in conversation, assisting client or participating in virtual meeting
Case Studies
Consultative Sales Process & Methodologies, Sales Enablement & Alignment Strategies
Sales Culture Transformation

The client is a multi-state provider of internet, television, and mobile services. Their marketing strategy had shifted to focus more on home and mobile data products.

However, their sales model was still built around a legacy bundled offering. The team was no longer consistently following the process because it felt outdated, but they did not have a new approach to support the updated strategy.

 

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04/06/2026
Smiling African American concierge working behind a hotel counter giving two guests their hotel information during check in
Case Studies
Sales Leadership & Coaching
Coaching the Coaches

The client is a regional bank with more than 200 branches. They identified significant growth potential across several key product and service categories and set out to build a more focused sales performance culture.

They established a team of performance coaches drawn from leaders across the organization, but did not have a clear model for how those coaches would consistently support their branches.

 

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04/06/2026
Call center, training and group of women at computer in discussion at help desk with advice from team leader. Learning, planning and help, black woman mentor coaching staff in customer service agency.
Case Studies
Sales Leadership & Coaching
Developing Leaders for Better Sales Performance

The client is a national provider of internet, television, and mobile services. Their call center sales team had been managed regionally but was recently consolidated into a single national team.

As part of the transition, leadership set out to establish a consistent set of frontline leadership practices and standards to ensure teams could continue to execute effectively.

 

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04/06/2026
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