Sales Acceleration Support can typically be deployed within four to six weeks. During this time, we work with leadership to align on objectives and develop the sales enablement framework and supporting content.
Once the program launches, we provide at least six weeks of structured touchpoints, but many clients choose to extend support.
Sales Acceleration Support
Drive Momentum Around Your Most Important Sales Initiatives
What It Is
Sales Acceleration Support is a focused enablement package that helps your sales team gain traction around a high-priority product, program, or growth initiative.
While our Sales Experience Design program defines how your organization sells overall, this package puts a spotlight on a specific selling priority and helps your team activate quickly.
What It Solves
This package is designed for your “can’t-miss” sales initiatives, where expectations are high, and a fast push into the market is critical.
Salespeople are juggling a lot of priorities. If they don’t have focused support to clearly integrate something new into their workflow, it often gets overlooked.
Common challenges include:
Sales teams have struggled to adopt new initiatives in the past
Messaging and target customers are unclear
Salespeople default to selling legacy products they're comfortable with
Leaders struggle to keep the initiative top of mind
The company lacks internal training or enablement resources to provide dedicated support
Sales Acceleration Support removes that friction by giving sales teams the tools and reinforcement they need to drive results.
What Your Team Receives
1.
Interactive Sales Playbook
The tool is a custom-designed and branded interactive PDF with contents that include:
- Initiative overview and strategic objectives ("what" and "why")
- Defined roles and responsibilities
- Target customer personas
- Messaging and value propositions for real-world scenarios
- Conversation scenarios and selling guidance
- Links to supporting tools and resources
2.
Facilitated Sales Huddles
- Learning objectives aligned with Playbook
- Structured peer-to-peer discussion and problem solving
- Messaging and customer scenario practice
- Best practice sharing across the team
- Clear actions and accountability
Timeline & Process
A typical Sales Acceleration Support engagement runs a minimum of 12 weeks and unfolds in three focused phases.
Phase 1
Discovery
- Leadership alignment sessions
- Review of existing materials and messaging
- Sales team focus groups and live sales observations (if available)
- Review of current selling routines, processes, and tools
Phase 2
Design & Development
- Sales Alignment Playbook development
- Messaging refinement
- Sales scenario mapping
- Creation of an engagement and reinforcement plan
Phase 3
Activation
- Facilitated sales huddles in small cohorts (8-12 salespeople)
- Weekly leadership check-ins to monitor progress
- Communication with sales teams, highlighting successes and best practices
What results can I expect?
We work with each client to identify their improvement goals and analyze their ROI potential for our programs.
Typically, Sales Acceleration Support is for something new or underperforming. That means that baseline performance can either be 0 sales or extremely low. Growth can be seen quickly, and the most common metrics we track are:
Conversion/Close Rates
- When the goal is to boost an underperforming product or service, we see an average increase of 20% to 30%. Some clients have seen as much as 3 - 7x sales improvement.
- When supporting a new product or service, we are looking at measurable results within 30 days of support ending
Other metrics include:
- Attach/Upsell
- Average Revenue per Sale
- Market Share
- Customer Satisfaction (CSAT, NPS)
- Penetration rate
How Much Does a Playbook Cost?
How Pricing Works
The Sales Acceleration Package is designed for speed and agility. The focus of this package is learning quickly and activating your sales team fast.
Typical Starting Investment: $75,000
This typically delivers:
- Custom playbook for 1 selling channel
- Support activation (up to 6 huddles)
- Frontline activation for up to 50 salespeople
- 6 weeks of dedicated activation support
What factors could affect the cost?
Pricing depends on a few key variables:
1. Sales Team Size
- Our activation is based on cohorts of 8–12 salespeople.
- The more salespeople you have, the more cohorts need support during the rollout.
2. Duration
- Extending the length of activation support adds additional cost
- We can add weeks to the activation support as needed
3. Addition of Frontline Leader Support
- In an acceleration package, we are not teaching frontline leaders any skills or doing a handoff of change management. This can be added to acceleration packages with our Thrive Frontline Leadership Program (link).
Will this be worth my investment?
For an underperforming initiative, consider what you have invested to this point. Product development, marketing, training, incentives. How much longer can you afford to continue on the path?
A good estimate is 20% improvement within 8-12 weeks, but it completely depends on your goals and current performance levels.
When it’s something new, it’s all about speed to market and the opportunity cost if the numbers don’t come through as projected. What is it worth to be over target on your projections from the start? Consider the investment for this against your budgeted sales goal.
We will work with you to build the business case, but hopefully, this guidance helps evaluate whether we are a fit for your team and budget.
Successful Client Programs
“InnerView cuts through the corporate clutter in a way that transforms our sales and marketing strategies into simple, actionable plans. They are not afraid to ask tough questions and help us tackle challenging topics, which helps us deliver exceptional results and a better experience for our customers.”
Laura Bartley
Vice President of Marketing – Mohawk Floors
Frequently Asked Questions
Big initiatives lose steam when teams aren’t bought in. Here’s what clients ask us about building real momentum around the sales priorities that matter most.
How quickly can Sales Acceleration Support be deployed?
How do you determine the messaging for the initiative?
We work with your leadership team, marketing partners, and salespeople to translate the company’s value proposition into clear messaging for real sales conversations. The goal is to ensure the messaging is relevant to target customers and practical for sales teams to use in day-to-day interactions.
What if our team has tried to promote this initiative before without success?
Many Sales Acceleration Support engagements involve products or initiatives that have already been launched but are struggling to gain traction. We often uncover areas of misalignment within the sales approach that may not have been clear to leadership. By addressing these gaps, we help sales teams approach customer conversations with greater confidence and focus.
What role do sales managers play in reinforcing the initiative?
Sales managers play a critical role by helping their teams stay focused on the priority initiative. During a Sales Acceleration Support program, managers reinforce the messaging and help salespeople avoid competing priorities that can distract from success.
How do you measure whether the initiative is gaining traction?
The first indicator of success is salesperson feedback during support sessions. These discussions help us understand how salespeople are applying the messaging and where they are seeing success or challenges.
One of the strongest indicators is time to first sale. Helping salespeople who have not previously sold the product or program achieve their first sale builds confidence and momentum for measurable sales results.