No. InnerView is not a marketing agency. We help sales teams execute the strategies created by marketing leaders by aligning sales conversations with the company’s value messaging at the point of customer interaction.
Sales Performance Experts for Consumer Sales Organizations
InnerView works with companies that rely on high-quality customer conversations to drive revenue and growth. We translate sales strategy into practical selling behaviors so teams can execute consistently and confidently.
We are Translators, Not Trainers
The leaders setting your marketing strategy and the salespeople serving your customers aren’t always speaking the same language.
That’s why we take the time to understand your company’s goals, your sales structure, and your target customers before we ever work with your sales team.
We translate your strategy into clear, practical selling actions that improve sales conversations and results. Our programs are built around your objectives and your value proposition, giving sellers the clarity, structure, and confidence to deliver an exceptional buying experience.
We don’t teach generic selling skills. This is what separates InnerView from traditional sales training.
Our Approach to Sales Performance
We combine three core areas of expertise to help sales teams execute at a higher level:
Sales Alignment
Most sales organizations are misaligned in some way. Salespeople are told to sell one way, but systems, incentives, and support push them in another direction.
Our proprietary Sales Alignment Model helps identify and remove those conflicts so your sales team can execute the right plan for your goals.
Understanding The Consumer Buying Process
Our team has sat side-by-side with call center agents, knocked on doors with field salespeople, and stood behind a counter with retail associates. We have had a front-row seat to learn how customers behave when buying decisions are made.
We combine our real-world experience with research to continuously update the selling practices we teach so they are relevant for the modern customer. Effective consultative selling looks different today than in the past, so we help B2C sales teams adapt and apply proven principles consistently.
Driving Behavioral Change
Changing sales behaviors is one of the biggest challenges to improving sales performance.
We engage sales teams through interactive sessions focused on critical thinking and peer learning. New behaviors are introduced in manageable steps, allowing teams to build confidence, momentum, and ownership over time.
The Impact of Our Work
Empowering Frontlines
Supported more then
395000
customer-facing representatives
Improving Experiences
Influenced more then
6
Million
customer conversations
Global Reach
Served sales teams in more than
10
Countries
around the world
Human-First, Technology Supported
Technology is reshaping the buying journey. But tools alone do not drive performance. People do.
InnerView operates at the intersection of salespeople and sales technology. We do not build or sell software. We provide objective guidance to ensure your technology investments actually improve sales outcomes.
Trust us to:
- Evaluate your current sales tools and how they are being used
- Identify gaps and recommend best-in-class solutions
- Build the routines and behaviors that help your team fully leverage their technology
- Need salespeople to deliver a consistent value message
Technology should amplify your people, not distract from them.
Why InnerView Exists
InnerView exists to help companies deliver on the promises they make to customers.
Our mission is to instill belief, confidence, and pride in salespeople so they can help customers make confident decisions.
Our team is passionate about this work because we’ve all been salespeople ourselves. We’ve carried a quota. We’ve had to “hit the number.” And we understand what it takes to serve the customer while delivering results.
Meet the Team
- Co-Founder, President
Christopher E. Wallace
- Co-Founder, President
As Founder and President of InnerView, Chris builds upon previous success as the founder and CEO of Incite, a sales consulting and coaching practice, and his more than 20 years of sales, marketing and corporate leadership.
Chris became and continues to be an entrepreneur to help companies better align the strategies of the boardroom with the daily execution at the front lines. Helping bridge that gap allows Chris to influence constant progress, from organization-wide culture shifts to individual employee breakthroughs in job satisfaction and commitment. In the end, the company wins, the employee wins, and the customers win.
Beyond his work with clients, Chris applies his passions as a teacher and author, he is currently an adjunct MBA professor at Villanova University and has been published in Harvard Business Review and Forbes.
Chris received a B.A in Public Relations from Syracuse University’s Newhouse School and his MBA from Temple University. He lives in Villanova, PA with his wife, Sara, and his two children. Your best bets to get him to STOP talking about work are to bring up baseball, golf, food or cigars. Oh, you can also ask him about his borderline obsession with backpacks.
- Co-founder, Chief Operating Officer
Diana Finley
- Co-founder, Chief Operating Officer
With more than 25 years of experience in sales and marketing, Diana leads operations at InnerView, keeping everything running smoothly across client delivery, team management, finance, and product development. She is a big part of making sure the team stays ahead of what today’s sales organizations need, helping clients adapt in a constantly changing landscape.
She is deeply committed to client success and takes pride in keeping InnerView’s growing team aligned, focused, and working well together. Diana is especially passionate about supporting companies that invest in their salespeople as the key to driving real results.
Outside of work, you can find Diana cheering for her kids on fields, courts and tracks or watching the Phillies, an experience that comes with its fair share of highs and lows. She lives in Marlton, NJ with her husband and their two teenage children.
- Partner, Consulting Director
Aaron Soffer
- Partner, Consulting Director
Aaron Soffer works with clients and internal teams at InnerView Group to design and deliver sales enablement, training, and customer experience initiatives. He helps translate client goals into practical programs and supports delivery teams in building solutions that drive measurable results.
Aaron brings more than 25 years of experience across sales, management, marketing, and coaching. Throughout his career, he has led large sales teams, designed sales enablement programs for Fortune 500 companies, and advised organizations on improving sales processes, operations, and customer engagement strategies.
He earned a BSBA from the University of Pittsburgh and lives just outside Philadelphia with his wife and daughter. Outside of work, Aaron enjoys playing music and taking on home improvement projects, where he puts his creativity and practical problem-solving skills to work.
- Managing Director
Dave Tarone
- Managing Director
Dave Tarone is the Managing Director of Client Operations & Growth at InnerView Group, where he leads strategic client partnerships and drives operational excellence across a diverse portfolio of enterprise organizations. He is the key liaison between clients and internal teams to align brand messaging with frontline execution, delivering go-to-market strategies that enhance customer experience and drive measurable results.
With more than three decades of experience spanning operations, telecommunications, contact centers, sales, and customer experience, Dave brings a practical, results-oriented perspective to his work. His expertise includes sales activation, customer retention, NPS, vendor management, and large-scale operational transformation, making him a trusted partner in driving growth and organizational alignment.
Outside of work, Dave is an avid Philly sports fan and resides just outside of Philadelphia with his wife, their three adult children, and their beloved fur baby, Skimmer. He enjoys spending time at the Jersey Shore, cooking, exploring farmer’s markets and local shops, and sharing his culinary adventures on social media with friends and family.
- Account Management Director
Matt Brewer
- Account Management Director
Matt Brewer is the Account Management Director at InnerView Group, where he leads client engagements from kickoff to completion and serves as a trusted connection point between clients and internal teams.
He brings an energetic, solutions-oriented approach to his work, with a strong focus on delivering value and building lasting partnerships. With more than 17 years of experience across client experience, business development, revenue growth, product marketing, training, process improvement, and organizational change management, Matt offers a well-rounded perspective on helping clients achieve meaningful outcomes.
His background also includes expertise in NPS, VOC, Agile, and root cause analysis. Outside of work, Matt enjoys singing with the Turtle Creek Chorale and creating freelance content focused on empowering marginalized voices and communities.
- Product Manager
Chris Palac
- Product Manager
Chris serves as Product Manager at InnerView, where he leads the firm’s product portfolio and helps turn strategic ideas into scalable solutions for clients and internal teams. He supports product strategy, partnerships, technical development, and delivery, with a focus on building practical offerings that create measurable value.
Chris brings more than 10 years of experience across startups, product management, operations, client delivery, and consulting, and holds a BBA in Management from Temple University, an MBA in Marketing from the University of Dayton, and is currently pursuing a Master of Applied Science in Data Science at Illinois Institute of Technology.
Based in Philadelphia, he enjoys spending time at Wissahickon Creek and helping lead the nonprofit he co-founded to raise awareness around mental health for men.
- Marketing Coordinator
Ava Tarone
- Marketing Coordinator
As Marketing Coordinator, Ava supports InnerView’s marketing initiatives through content development, LinkedIn strategy, copywriting, and digital campaigns. She enjoys turning ideas into engaging content that helps tell InnerView’s story and connect with its audience.
Ava first joined InnerView as a Marketing Intern during her junior and senior years at Penn State University. After graduating, she stepped into her role as Marketing Coordinator, continuing to grow her passion for creative storytelling and thoughtful marketing.
She earned her degree in Public Relations and Advertising from Penn State’s Bellisario College of Communications, along with minors in Psychology and Sustainability Leadership.
Outside of work, Ava is usually working on her next creative hobby; whether that’s thrifting for unique styles, baking birthday cakes for friends, learning to sew, or heading to a hot yoga class!
Our Values
Guts
To have the results that only few achieve, you need to have the guts to do what only few are willing to do. We strive to help those that work for us, and those that work with us, find success from within
Flexibility
We are proactive chameleons. We adapt quickly and effectively to the demands of dynamic environments. Our flexibility provides our clients’ a sense of stability.
Movement
We have a bias towards meaningful action. We are deliberate in how we balance thought and action. We get things done that need doing.
Inclusion
We look to stretch the boundaries of what we know and what we are capable of by accumulating the viewpoints, perspectives and experiences of all we encounte
Transparency
What we know, you know. Honest communication and trust increases accountability to our colleagues and our clients.
Inspiration
We desire to work with people that make us laugh and challenge us to be better. Our respect and admiration for our colleagues drives our commitment to those we serve.
Frequently Asked Questions
Are you a marketing agency?
How is InnerView different from traditional sales training firms?
Sales training typically teaches a pre-built selling methodology through workshops or courses that focus on developing general sales skills. We learn your company’s go-to-market strategy, customers, and current sales environment and customize sales programs to drive your performance goals.
Does InnerView’s methodology work with our existing sales process?
Yes. While we do offer a program that builds a custom sales process for clients, all of our other services can use what you already have in place and help your team get more performance out of it. Visit our Programs and Pricing (link) page to learn more about our offerings.
Is your sales approach backed by research?
Yes. Our approach is informed by both original research conducted by our team and partnerships with other organizations studying consumer behavior. We combine insights about how modern customers prefer to buy with many years of “on-the-ground” experiences with sales teams to shape our selling practices.
What types of sales organizations do you work with?
Our expertise is in working with mid-market and enterprise B2C sales teams. Our programs are designed to drive change and results across a high volume of sales conversations. Visit the Is InnerView a Fit for Us (link) page to learn more about the types of companies we serve.