Knowledge Hub Category:

Consumer Buying Habits

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Blog & News

Remind Your Salespeople How it Feels to be a Buyer

There’s a coaching exercise that takes about five minutes and consistently changes how salespeople think about their work. It starts with one question: What was the last thing you had to buy? Something that required thought and something that was not off the shelf. Maybe a car, an appliance, a home service, a phone plan. […]

04/30/2026

Blogs

Consumer Buying Habits

More information doesn’t mean more confidence. That’s where you come in.

The average buyer today isn’t struggling to find information. They’re struggling to make sense of it. Every option looks reasonable, reviews contradict, and the more they research, the more uncertain they feel.

04/30/2026

Blogs

Consumer Buying Habits

What Flooring Shoppers Can Tell Us About Buying Habits

Consumers are more informed than ever. They are more time-constrained than ever. And they are choosing which retailers get a shot at their business before they ever leave the house. If they’re in your store, you have a real opportunity. The question is whether your sales team is equipped to recognize that and execute.

04/30/2026

Case Studies

Consultative Sales Process & Methodologies, Consumer Buying Habits

A Defined Guest Experience Model

The client operates more than a dozen specialty fitness locations across the US. Their unique model attracts a lot of outside guests and trial visitors who want to learn more about the facilities. Their objective was to deliver a consultative experience for guests who were exploring membership options.

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04/06/2026

Case Studies

Consultative Sales Process & Methodologies, Consumer Buying Habits

A Customer-First Selling Strategy

The client operates a leading online jewelry brand. Customers shopping on their e-commerce site have the option to call and speak with a licensed jewelry consultant for assistance with their purchase.

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04/06/2026

Videos

Consumer Buying Habits

Adapt to Educated Consumers

05/08/2026

eBooks & Whitepapers

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