Knowledge Hub Category:

Consumer Buying Habits

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Blog & News

Consumers Want to Buy. This Is One Thing That is Stopping Them.

According to a 2024 Accenture report, nearly 3 out of 4 consumers (74%) decided against making a purchase they wanted to make because they simply couldn't decide what to buy.

06/09/2026

Blogs

Consumer Buying Habits

Remind Your Salespeople How it Feels to be a Buyer

04/30/2026

Blogs

Consumer Buying Habits

More information doesn’t mean more confidence. That’s where you come in.

The average buyer today isn't struggling to find information. They're struggling to make sense of it. Every option looks reasonable, reviews contradict, and the more they research, the more uncertain they feel.

04/30/2026

Case Studies

Consultative Sales Process & Methodologies, Consumer Buying Habits

A Defined Guest Experience Model

The client operates more than a dozen specialty fitness locations across the US. Their unique model attracts a lot of outside guests and trial visitors who want to learn more about the facilities. Their objective was to deliver a consultative experience for guests who were exploring membership options.

View Case Study

04/06/2026

Case Studies

Consultative Sales Process & Methodologies, Consumer Buying Habits

A Customer-First Selling Strategy

The client operates a leading online jewelry brand. Customers shopping on their e-commerce site have the option to call and speak with a licensed jewelry consultant for assistance with their purchase.

View Case Study

04/06/2026

Videos

Consumer Buying Habits

Adapt to Educated Consumers

05/08/2026

eBooks & Whitepapers

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Articles, videos, and eBooks that provide real-world perspective to help your B2C sales team succeed.

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