The client operates more than 50 local branch locations across the southern United States and is part of a larger portfolio of pest control companies. Their services range from a unique built-in, subscription-based pest control system to one-time treatment visits.

Leadership wanted to create a program that all customer-facing teams could follow, including new customer sales, branch-based customer service, and in-home technicians.

The client is a multi-state provider of internet, television, and mobile services. Their marketing strategy had shifted to focus more on home and mobile data products.

However, their sales model was still built around a legacy bundled offering. The team was no longer consistently following the process because it felt outdated, but they did not have a new approach to support the updated strategy.