Build a Defined Selling Culture That Drives Results
B2B companies have spent the better part of a decade obsessing over the handoff between marketing and sales. Lead scoring, CRM integration, pipeline attribution, entire technology stacks exist to make sure a buyer’s journey from first click to closed deal is seamless and measurable. B2C? Not so much. The assumption in consumer sales has long […]
If you’ve ever rolled out a new sales methodology, you’ve probably seen the same pattern. At first, there’s momentum with an engaged team and the training goes well. Then a few weeks later, things start to slip. Salespeople fall back into old habits. Managers shift their attention elsewhere. The new process quietly fades into the […]
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