- Category: Sales Leadership & Coaching
Coaching the Coaches
Turn a team of bank leaders into top-notch performance coaches
Large Regional Bank
The client is a regional bank with more than 200 branches. They identified significant growth potential across several key product and service categories and set out to build a more focused sales performance culture.
They established a team of performance coaches drawn from leaders across the organization, but did not have a clear model for how those coaches would consistently support their branches.
Challenges
- Low product attach rates
- Slow account growth
- Missing revenue targets
Solution: Thrive Sales Leadeship Program
- Customized sales leadership playbook (practices, schedules, skills, tools)
- Frontline sales leader skills development workshops
- Hands-on playbook activation (coaching, leadership forums)
Display Results
The bank measured year-over-year performance for the first full year that the performance coaches were in place.
9.3%
increase sales goal attainment
59%
increase in mortgage product sell-in
48%
increase in insurance and investment product sell-in
