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What Flooring Shoppers Can Tell Us About Buying Habits

Couple examining different flooring options displayed on a wall.

Consumers are more informed than ever. They are more time-constrained than ever. And they are choosing which retailers get a shot at their business before they ever leave the house. If they’re in your store, you have a real opportunity. The question is whether your sales team is equipped to recognize that and execute.

4 Ways to Build Momentum for Your Sales Tech Launch

Hand stopping falling wooden blocks, symbolizing preventing failure or maintaining momentum.

Rolling out new sales technology can be one of the most frustrating investments a company can make. Not because the tools don’t work, but because salespeople don’t use them. Technology isn’t the problem. The launch is.

5 Warning Signs Your Sales Team Isn’t Ready for AI Tools

Digital interface showing warning alerts and AI/data icons, representing system risks.

There is no shortage of technology promising to make salespeople more effective. With recent AI advancements, many tools have the real potential to increase productivity and close rates quickly. But potential is not the same thing as results.

Big Firm vs. Small Firm: Choosing the Right Partner to Improve Sales Performance

Two houses side by side, one smaller and one larger, representing size comparison.

When you decide it’s time to look for outside sales performance help, there are a lot of factors to consider. This article focuses on the characteristics of large firms versus boutique firms, and the potential “pros” and “cons” for your company.   Specialization vs. scale Smaller firms are often built around a single discipline. That […]

Can You Do It Yourself? What It Really Takes to Improve Sales Performance

Two busy professional business people working in office with computer. Middle aged female executive manager talking to male colleague having conversation showing software online solution on laptop.

There’s a question almost every potential client asks us, even when they don’t say it out loud: Do we really need outside help for this? It’s a fair question. To be honest, most companies have the talent to do it themselves, but there are real issues that get in the way of them doing it effectively.

Sales Consulting vs. Sales Training: What’s the Difference and Why It Matters

If you’re trying to build a consistent sales culture, align your team around a clear customer experience, and get leadership invested in the change, that’s the work of a sales consulting engagement.  The tradeoff is this approach can take longer and requires your leadership team to plan an active role.

Consultative Selling is now about Building Buyer Confidence

Happy diverse businessmen shake hands greeting get acquainted at business meeting in office. Smiling multiracial male partners or colleagues handshake close deal after successful negotiation.

The idea of consultative selling is very logical.  Learn what a customer needs and position the products or services you have that can fill that need. It is simple enough, and that is one reason why that philosophy has stuck around for so long.

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