News

Brand Story & Your Value Chain

Hub & Spoke: Bridging Your Brand Message Through the Distribution Model

What story should distributors be telling? Suppliers and distributors…

Forbes Council Post: The Modern Customer Experience Comes To Main Street

In his latest Forbes Council post, our President, Chris…
CX + EX
Algining Around Your Value

Absolute Business Mindset Podcast: Are You Impacting the Lives of Your Customers?

A Brand is a Collection of Promises You Make…

The Customer Experience Podcast: Marketing To Your Employees, Not Just Your Customers

Learn how Sales, Marketing and Customer Success leaders create…
internal marketing and brand consistency
How to Achieve Brand Alignment in Banking

BAI Banking Strategies: Why bank employees are the key to brand alignment

When most financial institutions offer similar services, online tools…

Supply House Times: To help your next-gen product launch succeed, start by selling internally

Manufacturers need their value chains to flow smoothly —…
internal selling in manufacturing