News

The Importance of Storytelling in Marketing

InnerView & FocusVision’s Researsh Study Mentioned in Forbes.com Article

In his Forbe’s article, How To Keep Your Brand…

The Marketing Insider: Get Marketing, Sales On Same Page With Refined Brand Story

The saying “Everyone is in sales” should really be…

Ragan’s PR Daily: How to reduce brand dilution with better stories

Brand dilution happens when marketing messages aren’t consistent with…

Watch our Webinar: Have Your Story Straight? Why Brand Message Dilution Hurts In The Experience Economy

Brands are spending more than $200 Billion on marketing…

The Financial Brand: Engaged Staff Vital to Linking Banking Experience to Brand Message

People used to choose banks differently. They might have…

InnerView Group and FocusVision Partner on New Research Study That Finds Brand Message Dilution Costs Companies $10MM or More Per Year

NEW YORK, NY – May 6, 2019 – Launching…
InnerView and FocusVision Announce Research Partnership