Our Views

How Marketing Knock Down Silos
Thursday May 19, 2022

Silos in a Customer-Centric World

By Christopher Wallace, President, InnerView Group
The concept of “silos” has become somewhat of a punchline in today’s corporate world. I commonly hear phrases like, “That’s because our company is so...
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The "Say/Do" Gap
Thursday November 11, 2021

Voice of Customer vs. Voice of Employee

By Christopher Wallace, President, InnerView Group
“Frontline employees are always right.” That is a quote from one of our clients at InnerView as we shared data with him from a Brand...
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