Measuring the Gap Between Marketing and Sales
Who doesn’t love a 20% off sale? That is enough to feel like you are really getting a deal. It is enough to matter to...
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The Frontline Brand Confidence Crisis
Does it matter if your frontline employees are confident in your brand? Colin Mitchell tackled this subject in his Harvard Business Review article, entitled Selling...
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5 Reasons to Go Big and Go Fast with Customer Experience Upgrades
Are you moving fast enough on your customer experience (CX) programs? It might feel like you are really busy, but are you truly moving as...
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Know all the Players on Your Brand’s Team
Know all the Players on Your Brand’s Team Another NFL season comes and goes, and the result seems the same. Tom Brady wins another title...
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How Confidence Affects Consistency in the Customer Experience
Do your frontline teams deliver your customer experience with confidence? That might seem like one question, but it is actually two and that fact can...
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An Experience Chain Requires Rethinking Relationships
As originally published on LinkedIn Pulse This is the third part in the “Experience Chain” series (article #1, article #2). The Experience Chain concept explores the...
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