Our Views

Tuesday January 23, 2024

What does it mean to actually listen?

By Chris Martin, Managing Director, Product, InnerView Group
Listening is a process that involves much more than simply hearing words. It requires engagement, empathy, and a genuine interest in understanding someone else’s perspective....
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Monday December 19, 2022

Brands that Build Around Advice Will Win

By Christopher Wallace, President, InnerView Group
Consumers asked for choice.  They wanted options so they could select the products and services that serve their exact needs. Brands gave them choice. Now...
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Brand Passion
Wednesday October 26, 2022

Tap into the Passion for Your Brand

By Christopher Wallace, President, InnerView Group
The world’s best brands all have one thing in common. Passion. Their customers are passionate about their products and services.  They will wait in line...
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A glimpse into the black box of customer behavior
Wednesday October 12, 2022

Giving Marketers a Glimpse into the Unknown

By Christopher Wallace, President, InnerView Group
I recently had a conversation with a very sharp CEO named Gustavo Lemos.  Gustavo leads the team at Mediar Solutions, a technology company that helps...
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Silos in a Customer-Centric World
Thursday May 19, 2022

Silos in a Customer-Centric World

By Christopher Wallace, President, InnerView Group
The concept of “silos” has become somewhat of a punchline in today’s corporate world. I commonly hear phrases like, “That’s because our company is so...
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