Our Views

Internal Marketing
Thursday June 20, 2024

Marketing to Your People

By Chris Martin, Managing Director, Product, InnerView Group
Effective marketing extends beyond customers—it encompasses anyone that represents the brand – employees, partners or dealers. Engaging and aligning your channels with your brand’s vision...
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Interface 2024: The Art of Storytelling
Wednesday June 12, 2024

Key Takeaways from Interface 2024

By Christopher Wallace, President, InnerView Group
We wanted to take a few moments to share our highlights and key takeaways from the day.  Appropriately, we are tying back our key learnings...
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Preparation is the foundation of process
Thursday May 30, 2024

Preparing for Launch

By Chris Martin, Managing Director, Product, InnerView Group
Launching a new product is more than just unveiling something new—it’s about ensuring a seamless experience for every stakeholder. The groundwork laid prior to a...
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Walking in Their Shoes
Tuesday April 23, 2024

Leading from the Front

By Chris Martin, Managing Director, Product, InnerView Group
In the high paced world of corporate business, leaders are often found orchestrating strategies from downtown office towers, tucked away from the frontlines where their...
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Wednesday April 3, 2024

The Unique Melodies of Sales Channels

By Chris Martin, Managing Director, Product, InnerView Group
Music has played a significant role in my life; it’s the soundtrack to my personal and professional existence. In the intricate world of sales, each...
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