Our Views

Most launches don’t go perfectly the first time.  Just ask Elon Musk. This is true for most companies as they introduce new products and services. ...

All pharmaceutical products “work.” That is the first lesson we learned about pharma marketing when conducting a Brand Transfer Study with an upstart dermatology brand. ...

BTS Insights – A new perspective on a Brand’s Evolution Manufacturing companies don’t own the customer relationship. They entrust their dealers, retail partners and resellers...

Who doesn’t love a 20% off sale? That is enough to feel like you are really getting a deal.  It is enough to matter to...

Does it matter if your frontline employees are confident in your brand? Colin Mitchell tackled this subject in his Harvard Business Review article, entitled Selling...

Are you moving fast enough on your customer experience (CX) programs?  It might feel like you are really busy, but are you truly moving as...