Our Views

Your employees are the best billboards you have. They are the best ambassadors for what your brand represents. This has always been true, but the...

Toward the end of last year, we shared an article talking about all the ways your brand would change in 2020.  It wasn’t a predication,...

Internal alignment is critical, but consumer manufacturing brands struggle to achieve it when they bring new products and services to market. As these brands launch...

Is your brand story getting diluted? There’s a difference between knowing something and believing it. Think about the places you shop or the restaurants you...

Keeping the customer experience top of mind Successful businesses don’t just market to external customers. In fact, they can’t successfully do that without, first, focusing...

According to our “Brand Dilution” study, more than half of companies are introducing products every quarter — at least. As a result, frontline teams are...