Our Views

Thursday May 6, 2021

The Frontline Brand Confidence Crisis

By Christopher Wallace, President, InnerView Group
Does it matter if your frontline employees are confident in your brand? Colin Mitchell tackled this subject in his Harvard Business Review article, entitled Selling...
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Do You Know Your Brand Team?
Thursday February 11, 2021

Know all the Players on Your Brand’s Team

By Christopher Wallace, President, InnerView Group
Know all the Players on Your Brand’s Team Another NFL season comes and goes, and the result seems the same.  Tom Brady wins another title...
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