About InnerView Group

We Are Brand Champions

InnerView is a marketing consulting firm established to help companies reach and influence their most critical audiences – the people and partners that represent their brand.

But why? Why didn’t we create a branding or advertising agency? Why are we focused on marketing to the internal audiences rather than tapping into the billions of dollars spent on external marketing?

While we love the stories behind the brands, we don’t see those stories trickling down to employees. We have seen too many brands spending a fortune on marketing to their customers, but forgetting to get their own people on board with the story. The story is getting diluted as soon as it leaves the marketing department. We see too many front-line representatives who lack true “belief” in the products and services they represent, and we’ve made it our mission to close that gap.

Our team draws on our collective experience in sales, marketing, operations, and training to align marketers with their customer-facing representatives.  We are thinkers who embrace measurement and data over guesses. We are explorers who are eager to immerse ourselves in the unique environment within each client company. Everyone at InnerView Group is incredibly passionate about seeing the magic that happens when employees have beliefconfidence and pride in the brand they represent. 

Hello from our team

Chris Wallace

Co-Founder, President
As Founder and President of InnerView, Chris builds upon previous success as the founder and CEO of Incite, a sales consulting and coaching practice, and his more than 15 years of sales, marketing and corporate leadership.

There is one single reason why Chris became and continues to be an entrepreneur – to help companies better align the strategies of the board room with the daily execution at the front lines. Helping to bridge that gap allows Chris to influence constant progress, from organization-wide culture shifts to individual employee breakthroughs in job satisfaction and commitment. In the end, the company wins, the employee wins and the customers win.

Beyond his work with clients, Chris is able to apply his passions as a teacher and author. He is an adjunct MBA professor at Temple’s Fox School of Business and has been published in outlets such as Harvard Business Review’s HBR.org.

Chris received a B.A. in Public Relations from Syracuse University’s Newhouse School and his MBA from Temple University. He lives in Villanova, PA with his wife, Sara, and his two young children. Your best bets to get him to STOP talking about work are to bring up baseball, golf, college basketball (GO ORANGE… and ‘Nova!) food or cigars.

Diana Finley

Co-Founder, Chief Operations Officer
Diana oversees the journey all clients go on with InnerView.  Navigating the space between a company’s marketing messages and the sales people or partners who must deliver them, can be quite an adventure.  Diana makes sure that everyone gets where they want to be, guaranteeing there is always a little fun along the way!

Diana brings more than 17 years of sales and marketing experience in a variety of consumer-facing products and brands. Her background ranges from running junior golf events throughout North America to selling carriage of major cable networks to cable and satellite operators across the country. She brings in depth, real world knowledge of the complexities involved in large organizations where marketing and sales are struggling to communicate with each other.

With a B.S. in Corporate Fitness from The College of New Jersey, Diana hasn’t completely abandoned her hopes of being GM for the Philadelphia Phillies, however it seems less likely with each passing day. When not running client engagements for InnerView, Diana can be found in her running shoes or coaching her kids’ in their rec sports endeavors and, of course, watching her beloved Phillies. She resides in Marlton, NJ with her husband and two children.

Aaron Soffer

Partner, Client Journey Director

At InnerView Group, Aaron oversees client engagements and works with delivery teams providing tailored solutions for their projects. He also oversees the Brand Transfer Study and is responsible for its programming and outputs.

Aaron has over 20 years of experience in sales, management, marketing, and coaching. He has designed and implemented numerous sales enablement programs for various Fortune 500 companies as well as consulted on sales processes and operations in a variety of industries. In previous roles he has managed large sales teams over multiple territories. Aaron is known for bringing creativity and flavor to any project as well as applying solutions based on experience.

Aaron earned a BSBA from University of Pittsburgh. He lives in Philadelphia with his wife and daughter. If he’s not working, he enjoys playing music and pretending he’s a handyman around the house.


Dave Tarone

Managing Director

In his role as Managing Director, Dave is responsible for building company strategy to support key verticals (i.e., telecommunications, contact centers) as well as managing strategic client relationships. Dave brings a perspective as both a buyer and provider of customer experience solutions, which put him in a unique position to develop thriving partnerships with clients.

Dave brings 25+ year of Sales and Operational experience to InnerView. He has deep expertise in the contact center industry with experience in customer experience design, inbound sales, outbound sales and digital chat/omnichannel support. Dave started his career in a contact center as part of the front line. Through the years he has held positions in all aspects of the contact center space from sales, operations, client services and finance to name a few. After many years in the BPO space, Dave moved to a large MSO Operator where he spent the past 12 years in Sales and Marketing. Dave is passionate about building the right play book to exceed goals, helping others achieve their fullest potential and building great culture for the teams he works with; internal and external.  

Dave is a Philly native and avid Philly Sports fan, especially the Eagles and Phillies. In the summer you will most likely find Dave at one of his favorite places, Ocean City, NJ where he spends lots of time with his wife, Vanessa, 3 children and the family favorite, their pet dog Skimmer. Dave loves when lots of family and friends are around enjoying the beach. Dave brings 25+ year of Sales and Operational experience to InnerView. 

Jon Gaul

Partner, Client Journey Director

In Jon’s role as Director of Client Journey, he leads the execution of client engagements and serves as the point person for both clients and internal resources.

Jon has over 10 years of sales and consulting experience within the financial and telecommunications industries. Jon started his career selling retirement products before transitioning into management. Prior to joining InnerView, Jon consulted with Fortune 500 companies focusing on developing leaders and frontline employees.

Jon received a B.A in Business Management from Villanova University. An avid traveler, Jon is constantly on the road either for work or fun. He has travelled to over 30 countries and is always planning his next trip. When not on the road, Jon can be found watching Villanova basketball, Trusting the Process, hiking or running around Philadelphia, PA.

Todd Blake

Partner, Client Journey Director
As a Director of Client Journey, Todd has nearly 16 years of experience managing and developing projects within the sales and marketing terrain. He cut his teeth in the formidable environment of Talent and Television development in the entertainment industry and carried a bag through the trenches for a global innovator in the Payroll and Human Resource Solutions industry.

Also known as “The Salt,” Todd’s vitality and capabilities provide both the strong foundational elements that ground his work, along with providing the punch of flavor that enhances all others around him. As the primary contact for the client, he ensures that each aspect of InnerView’s solution is developed and delivered effectively. Todd thrives in this capacity, bringing an ability to connect and drive thought in any environment he is placed.

Todd puts his B.S. in Marketing from Syracuse University to good use, often when recalling the full character names from the movies and television shows of his youth. When he’s not standing in front of a client, he’s most likely in front of a cutting board or traveling to another city to embark on a culinary adventure. He and his wife Meghan have set up camp in Chicago with their young son.

Tori MacMillan

Managing Director - Creative Strategy
As Managing Director of Creative Strategy at InnerView, Tori is our resident alchemist. She is responsible for both developing and executing innovative internal engagement campaigns. For Tori, her work begins with a clear understanding of the business challenges before focusing on the creative concepts. Because, no matter how clever the solution, it is all for naught if it isn’t driving the right results. 

Tori’s background includes 15 years of experience in creative and advertising.  Tori draws on her expertise in building messaging and campaigns for new employee recruiting to help InnerView clients build the right internal brand experiences. 

Tori received a B.S. from Northeastern University and has lived in Boston, Denver and Philadelphia. While not producing cutting-edge campaigns for our clients, Tori enjoys reading, discovering new music, and experimenting in the kitchen. Tori also holds the title of InnerView’s soup fanatic.

Trey Heatly

Managing Director - Client Journey
Trey was inspired to join InnerView Group to make a real difference in his clients’ success. As Managing Director of Client Journey, he owns the execution of our client engagements.

Trey brings 30+ years of sales, account management, marketing, and finance experience, primarily in the Wireless and Insurance Services industries. He has held a wide variety of roles, including leading sales teams both large and small, managing major accounts, and capital budgeting and analysis. His experience brings a well-rounded perspective to his clients, with an eye towards critical success factors across the organization.  


Trey received a BBA in Accounting from The University of Texas, Austin. He lives in Dallas, Texas with his wife Kelly and two teenage sons. Outside of work, he spends most of his time re-stocking the fridge for the boys. He and the family also like to travel, ski, fly fish, and golf.  

Jane Bulman brings forty years of telecommunications, marketing and customer engagement experience to The InnerView Group’s Advisory Board. This includes 28 years with Comcast, the nation’s largest cable and telecommunications company. As Vice President of Telesales for Comcast, Jane developed and executed a teleservices…
John Burke is a senior operating executive with a 25+ year track record of delivering profitable growth in global technology businesses. John has extensive experience in strategy, business restructuring and transformation, acquisition integrations, and talent development. John is an active investor, advisor, and board…
Neil is an entrepreneur and seasoned operating executive. His experiences range from senior executive in a Fortune 50 Corporation to founding and working with multiple firms in the media, consulting and venture capital businesses. He has had several successful exits from companies he has…
Liz Vanzura is a passionate & award-winning leader in hospitality and lifestyle marketing and has served in both client-side as well as agency-side C-suite marketing roles.  Currently Liz is developing a new concept for a leading Burmese restaurant chain and catering operation (Rangoon Ruby)…

Strategic Advisor, Banking and Financial Services

Ned Miller is a Senior Advisor with MZ Bierly Consulting and the founder of Third Act Sales Consulting, which provides individual and group coaching to bank sales leaders on assessing and developing their teams to improve sales performance. He works with Executive Management, line…

Our Values



To have the results that only few achieve, you need to have the guts to do what only few are willing to do. We strive to help those that work for us, and those that work with us, find success from within.



We are proactive chameleons. We adapt quickly and effectively to the demands of dynamic environments. Our flexibility provides our clients’ a sense of stability.



We have a bias towards meaningful action. We are deliberate in how we balance thought and action. We get things done that need doing.



We look to stretch the boundaries of what we know and what we are capable of by accumulating the viewpoints, perspectives and experiences of all we encounter.



What we know, you know. Honest communication and trust increases accountability to our colleagues and our clients.



We desire to work with people that make us laugh and challenge us to be better. Our respect and admiration for our colleagues drives our commitment to those we serve.