InnerView is a marketing consulting firm established to help companies reach and influence their most critical audiences – the people and partners that represent their brand.
But why? Why didn’t we create a branding or advertising agency? Why are we focused on marketing to the internal audiences rather than tapping into the billions of dollars spent on external marketing?
While we love the stories behind the brands, we don’t see those stories trickling down to employees. We have seen too many brands spending a fortune on marketing to their customers, but forgetting to get their own people on board with the story. The story is getting diluted as soon as it leaves the marketing department. We see too many front-line representatives who lack true “belief” in the products and services they represent, and we’ve made it our mission to close that gap.
Our team draws on our collective experience in sales, marketing, operations, and training to align marketers with their customer-facing representatives. We are thinkers who embrace measurement and data over guesses. We are explorers who are eager to immerse ourselves in the unique environment within each client company. Everyone at InnerView Group is incredibly passionate about seeing the magic that happens when employees have belief, confidence and pride in the brand they represent.