Creating Brand Alignment Through Internal Brand Engagement
While marketing teams spend time and resources to develop dynamic, engaging campaigns, are they also focusing on internal branding? Most are not, which is where we help. At InnerView Group, we work with companies to align brand and product stories with frontline teams. We improve message consistency throughout the customer experience by selling your employees on the brand vision. We create the roadmap to alignment using our proprietary Brand Transfer ScoreTM (BTS).