Does your internal team know how to tell your brand story to create a consistent customer experience?
While marketing teams spend time and resources to develop dynamic, engaging campaigns, are they also focusing on internal branding? Most are not, which is where we help. At InnerView Group, we work with companies to align brand and product stories with customer-facing teams. We help internal audiences feel confident about and believe in a brand’s message so customer conversations are consistent with your brand and campaign messaging.
While you work on product development and service launches, we will collaborate with your team to prepare them with the messaging and understanding they need to deliver results right from day one.
We facilitate internal marketing campaigns to get your customer teams excited so they are enthusiastic and knowledgeable about campaign messaging and goals and understand the ins and outs of your promotions.
Rebranding is a fresh perspective or angle on your company that tells a new story. Stakeholders must understand and believe in the new brand and have the ability to articulate the same story to customers.
When bringing companies together through mergers and acquisitions, there can be confusion in understanding and explaining the new story both internally and externally. We align the brands so they can smoothly merge into the new identity.
The customer experience is unique to each brand and company. It defines how customers feel and what they think throughout the journey. Therefore, the experience must be defined and delivered consistently at every touchpoint.
Any and all individuals speaking on behalf of or for your brand should be empowered to truly represent the brand with knowledge and accuracy. Leverage dealers and distribution partners to truly represent the brand and become an extension of your team.
In our many years of experience, we recognized this problem existed. But we wanted to study it and find out just how big a problem it truly was. Here’s a little taste of what we found when we surveyed 250 executives across companies that with $250M+ in revenue and here is what we found:
We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.
Brand Reputation Podcast Summary The final episode of our inaugural season of the Brand InnerActions podcast will not disappoint. We are
It is evident — there is a big problem with brand alignment and there is an opportunity in fixing it. Let’s have a conversation so we can learn more about your unique challenges and find ways to help.