Brand Message Dilution Costs Companies Like Yours $10MM+ Per Year
Learn What This Means for Your Brand
How Consistent is Your Message?
Most marketers have a problem with brand message dilution. Problem is, no one knows how to measure it. We created the Brand Transfer ScoreTM to pinpoint where and how much the brand story is breaking down. Using our data, you can improve message consistency with your front-line teams. This ensures the brand promise matches the customer experience.
InnerView will develop internal campaigns to mobilize all relevant teams in support of major marketing initiatives and shifts in strategy.
InnerView builds a bridge between marketing and sales to ensure brand messages are aligned, transferred effectively to internal audiences and delivered consistently to the customer.
WHAT YOU GET
We engage your internal audiences the way you want them to engage your customers. This builds a culture of belief, ownership, and accountability around your strategies that result in:
- Greater revenue sooner from accelerating sales adoption of key messages
- Customer experience consistency – across all channels
- Improved customer conversion, retention, and brand loyalty