Brand Alignment
from the Inside Out

Does everyone who touches your customer know how to tell your brand story to create a consistent customer experience?

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Creating Brand Alignment Through Internal Brand Engagement

While marketing teams spend time and resources to develop dynamic, engaging campaigns, are they also focusing on internal branding? Most are not, which is where we help. At InnerView Group, we work with companies to align brand and product stories with frontline teams. We improve message consistency throughout the customer experience by selling your employees on the brand vision. We create the roadmap to alignment using our proprietary Brand Transfer ScoreTM (BTS).


When to Contact InnerView

We activate your brand internally to ensure success for your:
product and service launches

Product & Service Launches

We will collaborate with your team to prepare them with the messaging and understanding they need to deliver results.
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Campaigns & Promotions

We get your customer-facing teams just as excited about your key promotional campaigns as your customers are.
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Company Rebranding

Stakeholders must understand and believe in the new brand and have the ability to articulate the same story to customers.
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Mergers & Acquisitions

When bringing companies together through mergers and acquisitions, we help align the brands so they serve the customer with one promise.
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Customer Experience Programs

The customer experience defines how customers feel and what they think. This must be defined and delivered throughout the journey.
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Dealer/Channel Support

Any individuals speaking on behalf of or for your brand should be empowered to truly represent the brand with knowledge and accuracy.
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Too Many Brands are Inconsistent and Need Brand Alignment

In our many years of experience, we recognized this problem existed. But we wanted to study it and find out just how big a problem it truly was. Here’s a little taste of what we found when we surveyed 250 executives across companies that with $250M+ in revenue and here is what we found:

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Of marketers estimate a $10M+ value on sales and customer retention in brand consistency
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Of marketers lack confidence that people inside their own company can tell their brand story accurately and consistently
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Of marketers use email communications to activate their internal teams, but only 32% find it effective

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

Clients We've Helped

Let’s Have a Conversation

It is evident — there is a big problem with brand alignment and there is an opportunity in fixing it. Let’s have a conversation so we can learn more about your unique challenges and find ways to help.