Brand Alignment
from the Inside Out

Does everyone who touches your customer know how to tell your brand story to create a consistent customer experience?

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Creating Brand Alignment Through Internal Brand Engagement

While marketing teams spend time and resources to develop dynamic, engaging campaigns, are they also focusing on internal branding? Most are not, which is where we help. At InnerView Group, we work with companies to align brand and product stories with frontline teams. We improve message consistency throughout the customer experience by selling your employees on the brand vision. We create the roadmap to alignment using our proprietary Brand Transfer Score^TM (BTS).

When to Contact InnerView

We activate your brand internally to ensure success for your:

Too Many Brands are Inconsistent and Need Brand Alignment

In our many years of experience, we recognized this problem existed. But we wanted to study it and find out just how big a problem it truly was. Here’s a little taste of what we found when we surveyed 250 executives across companies that with $250M+ in revenue and here is what we found:

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Of marketers estimate a $10M+ value on sales and customer retention in brand consistency

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Of marketers lack confidence that people inside their own company can tell their brand story accurately and consistently

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Of marketers use email communications to activate their internal teams, but only 32% find it effective

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

5 Reasons to Go Big and Go Fast with Customer Experience Upgrades

Are you moving fast enough on your customer experience (CX) programs? It might feel like you are really busy, but

Forbes Council Post: The Modern Customer Experience Comes To Main Street

In his latest Forbes Council post, our President, Chris Wallace, discusses how the shutdown accelerated customer experience innovation and a reckoning

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Harvard Business Review: Is Your Sales Team Aligned with Your Brand?

InnerView recently partnered with FocusVision to conduct research and publish a report on the effects of brand dilution. We discovered

Clients We've Helped

Let’s Have a Conversation

It is evident — there is a big problem with brand alignment and there is an opportunity in fixing it. Let’s have a conversation so we can learn more about your unique challenges and find ways to help.

Brand Alignment from the Inside Out

Creating Brand Alignment Through Internal Brand Engagement

When to Contact InnerView

Product & Service Launches

Campaigns & Promotions

Company Rebranding

Mergers & Acquisitions

Customer Experience Programs

Dealer/Channel Support

Too Many Brands are Inconsistent and Need Brand Alignment

Explore InnerView Chronicles

Clients We've Helped

Let’s Have a Conversation

Brand Alignment
from the Inside Out