Our Views

Music has played a significant role in my life; it’s the soundtrack to my personal and professional existence. In the intricate world of sales, each...

In the rapidly evolving landscape of modern business, the battle for mindshare has never been more critical or challenging. This is particularly true for frontline...

“My house sucks!” That was my biggest conclusion after attending my first NAHB International Builder Show (IBS) combined with NKBA’s Kitchen and Bath Industry Show...

Listening is a process that involves much more than simply hearing words. It requires engagement, empathy, and a genuine interest in understanding someone else’s perspective....

Consumers asked for choice.  They wanted options so they could select the products and services that serve their exact needs. Brands gave them choice. Now...

The world’s best brands all have one thing in common. Passion. Their customers are passionate about their products and services.  They will wait in line...