Take a Peek Inside the Brands
Feb 21, 2019

Take a Peek Inside the Brands

By Christopher Wallace, President, InnerView Group

How does Chick-Fil-A get their employees to love their brand so much? Why does Southwest deliver a great customer experience and all their employees seem like they are having so much fun? Those are the questions we will seek to answer in our new podcast, Brand InnerActions with Jon Gaul. Our team at Innerview is always trying to find out how the best brands get their employees to buy in to their story. This podcast will allow us to bring...

On Brands, Bias and Super Boring Football Games
Feb 07, 2019

On Brands, Bias and Super Boring Football Games

By Christopher Wallace, President, InnerView Group

The Patriots “brand” was on my mind during the Super Bowl on Sunday. Let’s be honest, you had to occupy your brain in some other way because the game didn’t offer much stimulation. The New England franchise has become a model for how to run an organization, not just a football team. They are great, I get it. But, I rooted against the Patriots and Tom Brady. I see all the evidence and know all the facts, but I’m just...

9 Ways Marketers Can Activate Their Front-Line Teams in 2019
Jan 16, 2019

9 Ways Marketers Can Activate Their Front-Line Teams in 2019

By Christopher Wallace, President, InnerView Group

With a new year comes new initiatives. That includes product launches, new brand campaigns, new pricing and promotions. Marketers will be judged on how effectively they can drive results around each one, so there is no time to wait around for someone else to take charge. Unfortunately, launching new initiatives is not easy. Getting the new strategy from the management team down to the frontlines requires a lot of coordination and time. According to new research from Tom Steenburgh from...

What’s Marketing Insurance and Why Do You Need It?
Dec 19, 2018

What’s Marketing Insurance and Why Do You Need It?

By Christopher Wallace, President, InnerView Group

There are no guarantees in marketing. That is why the CMO role has a higher turnover rate than any other in the executive suite. The entire cycle of brining a product or service to market – from early concept to getting it in front of customers – is challenging. As a result, a lot can go wrong. That doesn’t mean companies are going to stop introducing new things for customers to buy or investing significant money to make sure they...

Building a Customer-Centric Brand: 3 Challenges to Marketers
Dec 07, 2018

Building a Customer-Centric Brand: 3 Challenges to Marketers

By Christopher Wallace, President, InnerView Group (originally posted on the AMA Philadelphia website)

On Thursday, November 8, the Philadelphia Chapter of the American Marketing Association (AMA) hosted an event focused on building a “customer-centric” brand. The guest speaker for the evening, David Norton, has extensive experience helping brands build an infrastructure to better serve customers. In his role as Chairman and CMO of GALE Partners and past positions such as CMO of Caesars and Harrah’s Entertainment, David’s expertise is in bringing brand strategy to life through innovative customer experiences. I was lucky enough...

New Strategic Initiative? Prepare for a Marathon.
Nov 15, 2018

New Strategic Initiative? Prepare for a Marathon.

By Diana Finley, Co-Founder, Client Journey

New Strategic Initiative? Prepare for a Marathon. By Diana Finley, Co-Founder, Client Journey Leader Have you ever run a marathon? Even if the answer is no, think about the preparation involved before standing at a starting line with 26.2 miles ahead of you. For most, there is a big shift in day-to-day habits. There is commitment to a training schedule, getting up earlier than normal to fit in long runs, adjustments to diet and so much more. Still, after all...