Chris Wallace Published on Ragan’s PR Daily

Brand dilution happens when marketing messages aren’t consistent with customer experiences and expectations. As more and more companies struggle to differentiate themselves in crowded markets, they can’t afford to let brilliant branding initiatives go to waste.

Marketing teams have to take ownership of brand dilution and help their colleagues tell the stories they worked so hard to create. Read the full article here for advice on how to ensure internal alignment leads to clear messages and fulfilled promises.

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