News

Creating a Solid Customer Experience in the Flooring Industry

Floor Covering News: Creating a Great Brand Experience by Chris Wallace

It’s not easy to be a “brand” in the…

Chris Wallace Published in Chief Marketer

Marketers aren’t just selling products — they’re selling the…

InnerView Published on Total Retail

Consumers have a world of choices these days. So…

Chris Wallace Published on Business2Community.com

Making sure a brand story is clearly defined for…
Transfering Brand Strategy to Customer Facing Representatives

Chris Wallace on the Minding Your Business Podcast

On episode #107 of The Minding Your Business Podcast…

InnerView Published in Target Marketing

In a perfect world, rapidly rolling out new products…