In his latest Forbes Council post, our President, Chris Wallace, discusses how the shutdown accelerated customer experience innovation and a reckoning for Main Street retailers. There’s a difference between customer service and customer experience. Chris believes independent retailers are being forced to learn the difference as the pandemic radically changes how customers buy. Check out the full article to learn more.
BTS Insights – The Value of Validating Your Marketing Message
All pharmaceutical products “work.” That is the first lesson we learned about pharma marketing when conducting a Brand Transfer Study
