In his latest Forbes Council post, our President, Chris Wallace, discusses how the shutdown accelerated customer experience innovation and a reckoning for Main Street retailers. There’s a difference between customer service and customer experience. Chris believes independent retailers are being forced to learn the difference as the pandemic radically changes how customers buy. Check out the full article to learn more.

How Confidence Affects Consistency in the Customer Experience
Do your frontline teams deliver your customer experience with confidence? That might seem like one question, but it is actually