In his latest Forbes Council post, our President, Chris Wallace, discusses how the shutdown accelerated customer experience innovation and a reckoning for Main Street retailers. There’s a difference between customer service and customer experience. Chris believes independent retailers are being forced to learn the difference as the pandemic radically changes how customers buy. Check out the full article to learn more.

Using AI Tools as a Navigator, Not An Autopilot
AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

