Forbes Council Post: The Modern Customer Experience Comes To Main Street

In his latest Forbes Council post, our President, Chris Wallace, discusses how the shutdown accelerated customer experience innovation and a reckoning for Main Street retailers. There’s a difference between customer service and customer experience. Chris believes independent retailers are being forced to learn the difference as the pandemic radically changes how customers buy. Check out the full article to learn more.

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Sales AI Tools

Using AI Tools as a Navigator, Not An Autopilot

AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

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Indianna University's Memorial Stadium

What Sales Teams Can Learn From the Hoosiers

Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.

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