InnerView is excited to announce a partnership with the North American Building Material Distribution Association (NBMDA) and North American Association of Floor Covering Distributors (NAFCD). To kick things off, Chris Wallace was interviewed by the NAFCD’s Hub & Spoke and NBMDA’s Channel Connection publications to offer some insights of how we plan to help in the coming months – it starts and ends with customer experience!

3 Ways to Modernize Your Consultative Selling Approach
Consultative selling is a concept that has been around for decades. At its core, it’s about understanding what customers need