Customer Experience has quickly risen to the top of everyone’s priority list in 2020. In his recent article in NBMDA’s Channel Connection, Chris Wallace shares his thoughts on why distributors need to take an active role in the modern experience and steps they can take to impact the customer journey. Read the full piece here.

Using AI Tools as a Navigator, Not An Autopilot
AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

