Customer Experience has quickly risen to the top of everyone’s priority list in 2020. In his recent article in NBMDA’s Channel Connection, Chris Wallace shares his thoughts on why distributors need to take an active role in the modern experience and steps they can take to impact the customer journey. Read the full piece here.
3 Ways to Modernize Your Consultative Selling Approach
Consultative selling is a concept that has been around for decades. At its core, it’s about understanding what customers need
