Customer Experience has quickly risen to the top of everyone’s priority list in 2020. In his recent article in NBMDA’s Channel Connection, Chris Wallace shares his thoughts on why distributors need to take an active role in the modern experience and steps they can take to impact the customer journey. Read the full piece here.
BTS Insights – The Value of Validating Your Marketing Message
All pharmaceutical products “work.” That is the first lesson we learned about pharma marketing when conducting a Brand Transfer Study
