What story should distributors be telling? Suppliers and distributors need to work closely together if these brand stories are going to be effective. In his article in NAFCD’s Hub & Spoke, Chris Wallace shares his thoughts on building your brand message throughout your distribution model. Read the full piece here.
Silos in a Customer-Centric World
The concept of “silos” has become somewhat of a punchline in today’s corporate world. I commonly hear phrases like, “That’s
