In his Forbe’s article, How To Keep Your Brand Messaging Consistent, William Arruda site’s the recent finding’s of our co-authored research study with Focus Vision, Have Your Story Straight? Why Brand Message Dilution Hurts In The Experience Economy. Reducing or eliminating brand dilution isn’t easy, but it’s well worth the effort. Top businesses have proven this repeatedly. It takes intention to align a brand’s story, tone, and aesthetic across all channels (including social branding and other digital tools). But research shows that consistency, combined with authenticity in your brand ambassadors, is the ultimate branding rocket fuel. Read the full article here.