The saying “Everyone is in sales” should really be “Everyone is in marketing.”
Marketing attracts customers with its materials and messaging strategies, and sales needs to present a consistent brand identity. But for these teams to accomplish those goals, marketing has to “hold the story longer” and share that brand story with those on the front lines so they can become the storytellers.
There are three steps marketers can take to hold the story longer and improve the consistency of brand messaging. Read the full article here.