Marketers aren’t just selling products — they’re selling the story behind those products. But all too often, that story gets lost on its way from the marketing department to all of the other teams. Every single person, including the frontline teams that talk to customers each day, represents the brand. If those people don’t feel confident in the story they’re sharing, it can be detrimental. Read the full article here to learn more about building a consistent brand story.
This article first appeared in NAFCD’s publication, Hub & Spoke, on July 13, 2020. All marketing and branding professionals have