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Product & Service Launches
Align Your Marketing and Sales Teams for Quick Results
Every new product or service you introduce is an opportunity to deepen your relationship with your customer and drive growth. We build an internal product launch strategy that goes beyond product trainings and one-sheeters. We integrate new products into your sales team’s daily routine. No more “launch and leave.”
Launch Pain Points We Solve
“Our own sales team won’t focus on any of our new offerings.”
“We get a quick sales bump at launch, but then lose momentum.”
“Our salespeople all talk about our new products in different ways.”
“It takes too long to ramp our teams to sell anything new.”
Product Launch Services
Internal Market Research
- Custom Brand Transfer Score™ (BTS) on product and service
- Focus Groups and Frontline Observations
- Content and Materials Audit
Messaging Strategy
- Insights on internal perceptions of brand/product
- Insights on brand/product vs. competition
- Custom Messaging Roadmap and audience segmentation
Campaign Development
- Develop campaign creative elements (themes/branding, graphics, messaging)
- Build content and tactic strategy (materials, incentives, events, etc.)
- Produce all campaign collateral (physical and digital)
Internal Brand Activation
- Campaign execution (materials distribution, logistics, frontline feedback)
- Event planning and execution
- Staffing of field marketing personnel (ambassadors, coaches, facilitators, etc.)
We'd Like to Talk with You
We are excited to learn more about your business and brand needs. Let’s get a call on our calendars to discuss.
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