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Dealer or Channel Marketing Support
Equip Your Channel Partners to Deliver Your Omni-Channel Marketing Strategy
Your brand promises a high-quality customer experience across all channels. We go beyond the typical channel marketing strategy. Partner or dealer websites are not enough to support your sales channels. We build a two-way dialogue with them to identify ways to gain more mindshare and deliver tools to drive enthusiasm around your brand.
Channel Marketing Struggles
“We can’t get our dealers to focus on our brand.”
“Our dealers are not delivering the type of experience we want our customers to have.”
“Our dealers don’t realize all the ways we can help their business.”
“We focus all our effort on our top dealers, but need to engage a larger percentage of them.”
Dealer or Channel Marketing Services
Internal Market Research
- Custom Brand Transfer Score™ (BTS) on brands and products
- Focus Groups and Frontline Observations
- Leadership alignment workshops
Messaging Strategy
- Insights on dealer/partner perceptions of brand/products
- Insights on brand/product vs. competition
- Custom Messaging Roadmap and audience segmentation
Campaign Development
- Develop program strategy (objectives, audiences, timelines)
- Build content and tactic strategy (materials, incentives, events, etc.)
- Produce all campaign creative (themes, internal branding) and collateral (physical and digital)
Internal Brand Activation
- Campaign execution (materials distribution, events/logistics, frontline feedback)
- Manage dealer “councils”, education forums and events
- Staffing of field marketing personnel to support dealers (brand ambassadors, trainers, etc.)
We'd Like to Talk with You
We are excited to learn more about your business and brand needs. Let’s get a call on our calendars to discuss.
Additional Opportunities When InnerView Can Help
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