Company Rebranding

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Employees are the Key to Your New Brand Positioning

Rebranding is a disruptive event. A true brand repositioning needs to be more than just name, logo or color changes. We make sure that as the brand message changes, the actions of frontline teams are changing to reflect the new brand positioning.

Common Rebranding Challenges

“We have a great new brand position, but we need our team to execute.”
“Our teams feel disconnected from our new brand positioning.”
“We need our internal brand training to be more than logos and taglines.”
“We need frontline leaders to help us drive the new brand story.”

Company Rebranding Services

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Internal Market Research

  • Custom Brand Transfer Score™ (BTS) on brand message
  • Focus Groups and Frontline Observations
  • Leadership alignment workshops
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Messaging Strategy

  • Insights on internal brand perceptions (change management analysis)
  • Comparison of brand’s before/after state
  • Custom Messaging Roadmap and audience segmentation
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Campaign Development

  • Develop campaign creative elements (themes/branding, graphics, messaging)
  • Build content and tactic strategy (materials, incentives, events, etc.)
  • Produce all campaign collateral (physical and digital)
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Internal Brand Activation

  • Campaign execution (materials distribution, logistics, frontline feedback)
  • Event Planning and execution (internal road shows, town halls, etc)
  • Brand training and change management support

We'd Like to Talk with You

We are excited to learn more about your business and brand needs. Let’s get a call on our calendars to discuss.

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