Strategic Internal Marketing Articles

Thursday June 13, 2019

Got Your Story Straight? When Marketing is Telling a Different Story from the Rest of the Company

Christopher Wallace, President, InnerView Group

As Marketers, we spend weeks, months, years perfecting our company story and its messaging. We spend countless hours with our creative teams bringing that message...

Thursday May 30, 2019

Effective Internal Marketing: It Starts with Knowing Your Audience

Christopher Wallace, President, InnerView Group

Marketers like to beat the drum of message clarity and consistency, but too often the word doesn’t get through. Our own research shows that 66...

Friday May 3, 2019

The Invisible Tax on Your Marketing Investments

Christopher Wallace, President, InnerView Group

The job of a marketing department is to produce results. Despite the fact that their budgets are growing, marketers are losing confidence. They are concerned...