Our Views

The Audience Your Marketing Team is Overlooking
Wednesday September 19, 2018

The Audience Your Marketing Team is Overlooking

Christopher Wallace, President, InnerView Group
With all the attention and investment marketers are putting into audience segmentation, there is one critical audience that marketers tend to overlook – their own...
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Marketings Role In Brand Alignment
Wednesday August 22, 2018

Marketing has a Training Problem 

Christopher Wallace, President, InnerView Group
Marketing has a Training Problem By Christopher Wallace, President, InnerView  Training is not a topic that most marketing or brand teams spend a lot of...
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How to Measure Marketing Effectiveness
Wednesday August 8, 2018

Marketing Accountability Is Shifting

Christopher Wallace, President, InnerView Group
In 2018, consumers will spend half of their time interacting with online media, more than any other medium.  As the consumption has shifted more to...
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Your Brand is Leaking
Thursday July 12, 2018

Pssst… Your Brand Is Leaking

Christopher Wallace, President, InnerView Group
A “brand” is a delicate concept.  Think about the elements that make up a brand – the visuals (logos, photos, commercials), the carefully chosen words that make up the story.  Brands are designed to be make...
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