Our Views

Wednesday June 27, 2018

4 Reasons B2C Brands Need to Improve Marketing-Sales Alignment

Christopher Wallace, President, InnerView Group

There have been volumes written in recent years about the need for Marketing and Sales alignment in the B2B world. However, there is less buzz...

Tuesday June 19, 2018

Christopher Wallace, President, InnerView Group

There is no shortage of marketing in today’s world. The messaging comes in all shapes and sizes. Subtle and overt. Paid and earned. From taglines...