Our Views

Everyone’s in Marketing
Wednesday October 17, 2018

Everyone’s in Marketing

Christopher Wallace, President, InnerView Group
I grew up in the corporate world believing the idea that “everyone is in sales”. Daniel Pink’s “To Sell is Human” is one of my...
Read More
The Audience Your Marketing Team is Overlooking
Wednesday September 19, 2018

The Audience Your Marketing Team is Overlooking

Christopher Wallace, President, InnerView Group
With all the attention and investment marketers are putting into audience segmentation, there is one critical audience that marketers tend to overlook – their own...
Read More
Marketings Role In Brand Alignment
Wednesday August 22, 2018

Marketing has a Training Problem 

Christopher Wallace, President, InnerView Group
Marketing has a Training Problem By Christopher Wallace, President, InnerView  Training is not a topic that most marketing or brand teams spend a lot of...
Read More