Marketers Sell Empathy, but Can They Teach It?
Marketing is empathy on a mass scale. Marketing works when you feel like the brand or the product is speaking directly to you. They “understand”...
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Pour Some Corn Syrup on Me – Breaking Down Bud Light’s Backfire
I’ve written in the past about companies that make “bold brand moves” – taking a position in the marketplace that is going to drive strong...
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Marketing Misalignment – Forget the Blame Game and Focus on the Solution
When a brand’s marketing story gets out of whack, marketers tend to blame their front-line teams. “Why can’t they just get it straight” is a...
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Take a Peek Inside the Brands
How does Chick-Fil-A get their employees to love their brand so much? Why does Southwest deliver a great customer experience and all their employees seem...
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On Brands, Bias and Super Boring Football Games
The Patriots “brand” was on my mind during the Super Bowl on Sunday. Let’s be honest, you had to occupy your brain in some other...
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9 Ways Marketers Can Activate Their Front-Line Teams in 2019
With a new year comes new initiatives. That includes product launches, new brand campaigns, new pricing and promotions. Marketers will be judged on how effectively...
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