Our Views

Your brand is guaranteed to go through changes in 2020.  You’re probably already working on some of those changes now.  You’ll launch new products or...

It’s rare for most traditional manufacturing businesses to have a true product breakthrough and offer something that sets itself apart. The majority of these companies...

The beauty of large organizations is the number of products and services they can launch in any given time frame. But the leaders of initiatives...

When it comes to making high-consideration purchases, customers often get lost in the endless number of choices. When they’re purchasing a big-ticket item like an...

Brand alignment is the effort to ensure every single connection your customer has with your company is consistent. Each interaction, whether digital or face to...

THIS ARTICLE FIRST APPEARED IN THE SEPTEMBER 16/23 EDITION OF FLOOR COVERING NEWS If you asked most people to tell you their favorite flooring brand,...