Our Views

How to Measure Marketing Effectiveness
Wednesday August 8, 2018

Marketing Accountability Is Shifting

Christopher Wallace, President, InnerView Group
In 2018, consumers will spend half of their time interacting with online media, more than any other medium.  As the consumption has shifted more to...
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Your Brand is Leaking
Thursday July 12, 2018

Pssst… Your Brand Is Leaking

Christopher Wallace, President, InnerView Group
A “brand” is a delicate concept.  Think about the elements that make up a brand – the visuals (logos, photos, commercials), the carefully chosen words that make up the story.  Brands are designed to be make...
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A New View on Effective Marketing
Tuesday June 19, 2018

A New View on Effective Marketing

Christopher Wallace, President, InnerView Group
There is no shortage of marketing in today’s world. The messaging comes in all shapes and sizes. Subtle and overt. Paid and earned. From taglines...
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