Get to Know Your Audience for Internal Marketing: Inbound Sales
In a previous article, I talked about the benefits of internal marketing that connects your brand with all of your internal audiences. It’s not enough...
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Our Views
Got Your Story Straight? When Marketing is Telling a Different Story from the Rest of the Company
As Marketers, we spend weeks, months, years perfecting our company story and its messaging. We spend countless hours with our creative teams bringing that message...
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Effective Internal Marketing: It Starts with Knowing Your Audience
Marketers like to beat the drum of message clarity and consistency, but too often the word doesn’t get through. Our own research shows that 66...
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The Invisible Tax on Your Marketing Investments
The job of a marketing department is to produce results. Despite the fact that their budgets are growing, marketers are losing confidence. They are concerned...
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Marketers Sell Empathy, but Can They Teach It?
Marketing is empathy on a mass scale. Marketing works when you feel like the brand or the product is speaking directly to you. They “understand”...
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Pour Some Corn Syrup on Me – Breaking Down Bud Light’s Backfire
I’ve written in the past about companies that make “bold brand moves” – taking a position in the marketplace that is going to drive strong...
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