Our Views

The Patriots “brand” was on my mind during the Super Bowl on Sunday. Let’s be honest, you had to occupy your brain in some other...

With a new year comes new initiatives. That includes product launches, new brand campaigns, new pricing and promotions. Marketers will be judged on how effectively...

There are no guarantees in marketing. That is why the CMO role has a higher turnover rate than any other in the executive suite. The...

On Thursday, November 8, the Philadelphia Chapter of the American Marketing Association (AMA) hosted an event focused on building a “customer-centric” brand. The guest speaker...

New Strategic Initiative? Prepare for a Marathon. By Diana Finley, Co-Founder, Client Journey Leader Have you ever run a marathon? Even if the answer is...

We are in an era where “employee engagement” is both extremely important and horribly misunderstood. Organizations know they need to find new ways to energize...