Our Views

New Strategic Initiative? Prepare for a Marathon. By Diana Finley, Co-Founder, Client Journey Leader Have you ever run a marathon? Even if the answer is...

We are in an era where “employee engagement” is both extremely important and horribly misunderstood. Organizations know they need to find new ways to energize...

I grew up in the corporate world believing the idea that “everyone is in sales”. Daniel Pink’s “To Sell is Human” is one of my...

Nike’s recent launch of their Colin Kaepernick ad campaign made waves well beyond the world of sports. Some referred to the move as “bold”, others...

With all the attention and investment marketers are putting into audience segmentation, there is one critical audience that marketers tend to overlook – their own...

5 Reasons Your Customer-Facing Employees Should Push Brand Over Products   Would you rather have the people who interact with your customers understand your products or...