Our Views

brand awareness strategies
Wednesday December 4, 2019

Focus on Brand Awareness to Avoid Commoditization

By Christopher Wallace, President, InnerView Group
It’s rare for most traditional manufacturing businesses to have a true product breakthrough and offer something that sets itself apart. The majority of these companies...
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Connecting the Brand with the Customer Experience
Thursday October 24, 2019

What is Brand Alignment?

Christopher Wallace, President, InnerView Group
Brand alignment is the effort to ensure every single connection your customer has with your company is consistent. Each interaction, whether digital or face to...
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Wednesday October 9, 2019

Understanding Your Brand Narrative

Christopher Wallace, President, InnerView Group
THIS ARTICLE FIRST APPEARED IN THE SEPTEMBER 16/23 EDITION OF FLOOR COVERING NEWS If you asked most people to tell you their favorite flooring brand,...
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