Our Views

Internal alignment is critical, but consumer manufacturing brands struggle to achieve it when they bring new products and services to market. As these brands launch...

Is your brand story getting diluted? There’s a difference between knowing something and believing it. Think about the places you shop or the restaurants you...

Keeping the customer experience top of mind Successful businesses don’t just market to external customers. In fact, they can’t successfully do that without, first, focusing...

According to our “Brand Dilution” study, more than half of companies are introducing products every quarter — at least. As a result, frontline teams are...

In our last post, we focused on how things would change for your brand in 2020. Now the time is here to start launching all...

Your brand is guaranteed to go through changes in 2020.  You’re probably already working on some of those changes now.  You’ll launch new products or...