Our Views

Everyone’s in Marketing
Wednesday October 17, 2018

Everyone’s in Marketing

Christopher Wallace, President, InnerView Group
I grew up in the corporate world believing the idea that “everyone is in sales”. Daniel Pink’s “To Sell is Human” is one of my...
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The Audience Your Marketing Team is Overlooking
Wednesday September 19, 2018

The Audience Your Marketing Team is Overlooking

Christopher Wallace, President, InnerView Group
With all the attention and investment marketers are putting into audience segmentation, there is one critical audience that marketers tend to overlook – their own...
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Marketings Role In Brand Alignment
Wednesday August 22, 2018

Marketing has a Training Problem 

Christopher Wallace, President, InnerView Group
Marketing has a Training Problem By Christopher Wallace, President, InnerView  Training is not a topic that most marketing or brand teams spend a lot of...
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How to Measure Marketing Effectiveness
Wednesday August 8, 2018

Marketing Accountability Is Shifting

Christopher Wallace, President, InnerView Group
In 2018, consumers will spend half of their time interacting with online media, more than any other medium.  As the consumption has shifted more to...
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