What is Brand Alignment?
Brand alignment is the effort to ensure every single connection your customer has with your company is consistent. Each interaction, whether digital or face to...
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Understanding Your Brand Narrative
THIS ARTICLE FIRST APPEARED IN THE SEPTEMBER 16/23 EDITION OF FLOOR COVERING NEWS If you asked most people to tell you their favorite flooring brand,...
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Telling the Same Story is a Key Differentiator for Your Brand
The digital era we live in gives consumers a world of choices. That means brands are competing for business more than ever before. Unfortunately, too...
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Sales and Marketing Alignment Key to Telling a Consistent Story
A key component of internal brand alignment is having your sales and marketing teams speaking the same language and sharing the same goal. Ultimately, marketing...
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What Daredevils Can Teach Us About Internal Marketing
Did you see the guy who jumped his mountain bike over two sections of the Tour de France a few weeks ago? Maybe you didn’t,...
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Why Marketing Must Close the Gap Between Knowledge and Belief
A customer-facing employee who knows nothing about the product he or she is selling can be found out within minutes. An employee who doesn’t believe...
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