Our Views

Consultative selling is a concept that has been around for decades. At its core, it’s about understanding what customers need and guiding them toward the...

Last week, my colleagues and I attended the International Builders’ Show (IBS), hosted by NAHB, alongside the Kitchen and Bath Industry Show (KBIS) in Las...

Most sales teams operate. Few truly optimize. At first glance, these might sound like similar ideas: both involve engaging with customers, talking about your products,...

I recently had the opportunity to co-host a session with HR leaders through the Philadelphia SHRM chapter to discuss how data gets utilized for business...

Frontline employees serve as the face of the business, directly interacting with customers and handling essential operations. Their insights are critical to the overall success...

Effective marketing extends beyond customers—it encompasses anyone that represents the brand – employees, partners or dealers. Engaging and aligning your channels with your brand’s vision...