InnerView is excited to release the findings of a Brand Transfer Study they conducted in conjunction with the Massachusetts Bankers Association. The study centered on four Community Banks and the value proposition that sets these banks apart from the larger players in the industry. Read the full study here: MassBankers Brand Transfer Study Report (Oct. 2020) – InnerView

Why Every Sales Team Needs a Defined Playbook (Even the Talented Ones)
A well-crafted sales playbook gives even the best teams the clarity, structure, and confidence they need to deliver consistent results.