InnerView is excited to release the findings of a Brand Transfer Study they conducted in conjunction with the Massachusetts Bankers Association. The study centered on four Community Banks and the value proposition that sets these banks apart from the larger players in the industry. Read the full study here: MassBankers Brand Transfer Study Report (Oct. 2020) – InnerView

Transforming the Sales Process from a Necessary Evil to a Standout Experience
In consultative selling, the quality of sales interactions can make or break a customer’s decision to make a purchase. Having an intentionally designed process becomes a strategic asset and provides clarity and value for the customer.

