InnerView Releases Community Bank BTS Findings with Massachusetts Bankers Association

January 19, 2021

InnerView is excited to release the findings of a Brand Transfer Study they conducted in conjunction with the Massachusetts Bankers Association. The study centered on four Community Banks and the value proposition that sets these banks apart from the larger players in the industry. Read the full study here: MassBankers Brand Transfer Study Report (Oct. 2020) – InnerView

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

Using AI Tools as a Navigator, Not An Autopilot

AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

Transforming the Sales Process from a Necessary Evil to a Standout Experience

In consultative selling, the quality of sales interactions can make or break a customer’s decision to make a purchase. Having an intentionally designed process becomes a strategic asset and provides clarity and value for the customer.

What Sales Teams Can Learn From the Hoosiers

Indiana’s rapid rise this season wasn’t driven by superior talent alone. It was built on clarity, disciplined execution, and trust in leadership. By looking at how the Hoosiers approach preparation and accountability, this article outlines three practical lessons sales leaders can apply to drive stronger, more consistent performance.