InnerView is excited to release the findings of a Brand Transfer Study they conducted in conjunction with the Massachusetts Bankers Association. The study centered on four Community Banks and the value proposition that sets these banks apart from the larger players in the industry. Read the full study here: MassBankers Brand Transfer Study Report (Oct. 2020) – InnerView

Top Sales Performance Themes of 2025
2025 wasn’t about chasing the next shiny sales strategy. It was about getting back to basics, using AI more thoughtfully, and giving reps clearer direction. Here’s a look at the sales performance themes that showed up again and again in our conversations this year and what to look for in 2026!

