Successfully marketing your product doesn’t start with running the perfect campaign to reach customers — it starts from within. Read the full article here to learn more about how to align your internal teams, identify one strong brand story, and create passionate storytellers to share that story.

Turning Strong Interest into Sales Results: 4 Takeaways from IBS/KBIS 2025
Last week, my colleagues and I attended the International Builders’ Show (IBS), hosted by NAHB, alongside the Kitchen and Bath