Industry White Paper:

Have Your Story Straight? Why Brand Message Dilution Hurts In The Experience Economy

InnerView and FocusVision teamed up to show:

  • How customer research is influencing brand message development.
  • How marketers perceive a variety of issues pertaining to alignment between sales and marketing.
  • How misalignment impacts customer experience and the consumers relationship with a brand.
  • At the heart of the study is the concept of “brand dilution” – the degree to which key marketing messages are breaking down during direct interactions.

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About InnerView

InnerView is a marketing consulting firm that helps companies transfer their brand messages to their customer-facing employees and partners. InnerView ensures the people who represent your brand have the tools and strategies to tell your company’s story confidently and consistently.

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