InnerView developed the Brand Transfer Score™ (BTS) to measure where and how much marketing messages are breaking down across your company. BTS allows our clients to understand the attitudes and perceptions of their customer-facing employees to determine if they are able to consistently tell the company’s brand story.
By leveraging proven market research principles, the study gives employees a voice in the marketing process. The data helps marketers understand how to prevent their message from getting lost in translation.
Marketers can’t afford to have their customer-facing representatives be skeptical of their brand. It can result in a poor customer experience, low conversion, and missed revenue opportunities. That is why the Brand Transfer Study is the starting point for all of InnerView’s solutions. Having a baseline understanding of the internal attitudes and perceptions helps us build customized strategies and tools to improve how effectively and consistently your teams tell your brand story.
Which channels are struggling the most to grasp your key marketing messages
What your customers are likely to hear now from one of your brand representatives
How aligned is your leadership team on the critical elements that make up your brand
How much confidence your front-line teams have in your products or your overall brand