Are your representatives telling customers the right story? The Brand Transfer Study TM measures message alignment and pinpoints ways to improve consistency.
Is Your Message Getting Downstream?
You build the story around your products, your brand and your customer experience.
Now your frontline teams need to deliver it.
Somewhere between your office and the customer, that message is breaking down. The Brand Transfer Study helps marketing and sales leaders identify areas where they are struggling to get adoption from customer-facing teams.
Who We Help:
Your sales and service representatives shape the customer experience. What are they likely to say to a customer…and why? Understanding their attitudes and perceptions is a blind spot for many brands.
The BTS provides clarity into their mindset and where there’s misalignment in your company. Improve alignment and you improve consistency of the customer experience!
BTS insights drive your frontline activation strategy. The data we collect helps us pinpoint the message breakdown – who is struggling, why they are struggling and how significant the misalignment is.
These insights help our clients support their frontlines through targeted internal campaigns.
The BTS is built on proven market research principles. The difference is we add your customer-facing teams into the equation. The result is a combined picture of leadership assumptions, customer preferences and frontline attitudes. Ensuring those three audiences are aligned is the key to go-to-market success.
Our structured process allows us to compare these audiences across three key components:
Fill out this form and a Brand Transfer Study expert will connect with you very soon. We look forward to connecting with you!