Chris Wallace Quoted in Inc.com Article

October 21, 2018

InnerView Co-Founder and President, Chris Wallace, was quoted in an October 21, 2018 article appearing on Inc.com entitled “3 Common Brand Messaging Mistakes — and the People Who are Making Them.” The article, written by author and regular Inc.com contributor, Rhett Power, highlights challenges companies have in keeping their brand message in tact. Keeping with InnerView’s focus, Chris discusses the role employees play in shaping customers’ perception of a brand.

Explore InnerView Chronicles

We create and produce blogs, whitepapers, and other educational content, and talk to thought leaders to help others understand how to create brand consistency. Check out some of our latest thoughts and conversations.

Driving Sales Performance Through Frontline Leaders

Frontline sales leaders are the backbone of revenue performance, yet many lack the structure, skills, and tools to drive results. By sharpening role clarity, coaching, accountability, and tech use, companies can re-energize these leaders and unlock growth where it matters most.

Uniting Different Generations of Salespeople for Success

Working with a diverse age group of salespeople requires more than just acknowledging generational differences, it calls for a culture shift. True alignment happens when sellers learn from one another, share their voices, and build confidence through collaboration.

Why Every Sales Team Needs a Defined Playbook (Even the Talented Ones)

A well-crafted sales playbook gives even the best teams the clarity, structure, and confidence they need to deliver consistent results.