InnerView Co-Founder and President, Chris Wallace, was quoted in an December 27, 2018 article appearing on Forbes.com entitled “Leaders Should Do These 3 Things To Boost Employee Engagement.” In this timely article, Serenity Gibbons, discusses an important topic for all companies getting ready to kick of 2019 initiatives with their teams. Keeping with InnerView’s core mission, Chris discusses why brands should market new initiatives to employees the same way they market to customers.

Using AI Tools as a Navigator, Not An Autopilot
AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

