InnerView President, Chris Wallace, was recently announced as one of the speakers at the upcoming 2019 WA Annual Meeting. In his session titled, What’s the Wallcovering Story?: Aligning on the Industry’s Unique Value and Equipping Stakeholders to Tell It, Chris will focus on key aspects of the segment’s story – design and customization, environmental issues, and price competition (materials and installation), – and how to ensure the industry’s stance is clear for the stakeholders who represent the industry every day. To learn more about the event, click here.

Using AI Tools as a Navigator, Not An Autopilot
AI sales tools are giving teams unprecedented visibility into real customer conversations but without a clear strategy, they can create more confusion than clarity. The most effective organizations define what “good” looks like, keeps coaching human-led, and uses AI to refine, not dictate their approach.

