It’s Time to Replace the Value Chain with an “Experience Chain”
As originally published on LinkedIn Pulse The roller coaster that is 2020 has taught us to adapt. In our work and personal lives, we are...
Read More
Menu
Our Views
Bridging Your Brand Message Through the Distribution Model
This article first appeared in NAFCD’s publication, Hub & Spoke, on July 13, 2020. All marketing and branding professionals have at least a little bit...
Read More
Pro Tip: How Marketing Leaders Can Support Stressed Frontline Teams
Your employees are the best billboards you have. They are the best ambassadors for what your brand represents. This has always been true, but the...
Read More
For Consumer Brands, the Future Arrived in an Instant
Toward the end of last year, we shared an article talking about all the ways your brand would change in 2020. It wasn’t a predication,...
Read More
For Manufacturing Brands, Go-to-Market Success Depends Upon Alignment
Internal alignment is critical, but consumer manufacturing brands struggle to achieve it when they bring new products and services to market. As these brands launch...
Read More
Adjust the Dial: 3 Ways to Fine-Tune Your Internal Brand Engagement
Is your brand story getting diluted? There’s a difference between knowing something and believing it. Think about the places you shop or the restaurants you...
Read More
© 2024 Innerview – All Rights Reserved
