Our Views

“My house sucks!” That was my biggest conclusion after attending my first NAHB International Builder Show (IBS) combined with NKBA’s Kitchen and Bath Industry Show...

Listening is a process that involves much more than simply hearing words. It requires engagement, empathy, and a genuine interest in understanding someone else’s perspective....

Consumers asked for choice.  They wanted options so they could select the products and services that serve their exact needs. Brands gave them choice. Now...

Who doesn’t love a 20% off sale? That is enough to feel like you are really getting a deal.  It is enough to matter to...

As originally published on LinkedIn Pulse The roller coaster that is 2020 has taught us to adapt. In our work and personal lives, we are...

This article first appeared in NAFCD’s publication, Hub & Spoke, on July 13, 2020. All marketing and branding professionals have at least a little bit...