Harvard Business Review: Is Your Sales Team Aligned with Your Brand?

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InnerView recently partnered with FocusVision to conduct research and publish a report on the effects of brand dilution. We discovered severe misalignment between marketing teams and frontline employees sharing their messages. More than that, we discovered why.

To learn more about that, as well as a few tactics to create training programs that generate confident employees who are capable of creating better customer outcomes, read the full article here.