Internal Brand Podcasts for Businesses

Introducing the Brand InnerActions Podcast

There is much more to a brand than just a series of commercials and digital banner ads. A brand is about the connections between a company and its customers. In this podcast, we’ll look at the moment of truth for brands – the customer conversation. We journey inside the minds of the brand architects to learn how companies are rethinking human-to-human interactions and mobilizing their employees to make sure the brand promise matches the brand experience.

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Protecting Brand Reputation with Travelzoo’s Lisa Oswald

EP. 8
Season 1
  • Date: December 13, 2019
  • Hosts: Jon Gaul
Brand Reputation Podcast Summary The final episode of our inaugural season of the Brand InnerActions podcast will not disappoint.  We are pleased to finish Season 1 with guest Lisa P. Oswald of Travelzoo. Lisa is the Senior Vice President of Global Customer Service, in support of Travelzoo’s members and

How He Built a Brand from the Garage Up with Luke Peters of NewAir

EP. 7
Season 1
  • Date: October 30, 2019
  • Hosts: Jon Gaul
Building a Brand Podcast Summary On this installment of the Brand InnerActions podcast, Jon sits down with Luke Peters, Founder and CEO of NewAir, a compact appliances brand in North America. NewAir has humble beginnings running a side hustle out of his garage over 15 years ago to building

Make Your Brand Fun for Your Internal Teams with Chris Wallace

EP. 6
Season 1
  • Date: August 28, 2019
  • Hosts: Jon Gaul
Create Brand Love for Your Employees Podcast Summary In our latest episode, Jon sits back down with our President and Co-Founder, Chris Wallace, to see what’s changed since their last conversation. They discuss why a gap still exists between marketing strategy and frontline teams. It is in large part

Create Positive Change Internally, with Your Most Critical Audience with Rafael A. Fantauzzi

EP. 5
Season 1
  • Date: June 28, 2019
  • Hosts: Jon Gaul
Inclusion is Everyone’s Responsibility Podcast Summary The following conversation is with a true pioneer, Rafael Fantauzzi, Country Equality, Diversity & Inclusion Officer for IKEA US.  This epidose highlights the important work he and his company are doing to create a fully inclusive work environment, contributing to a positive change

Why Brand Message Dilution Hurts in the Experience Economy with Zoe Dowling, Ph.D.

EP. 4
Season 1
  • Date: May 22, 2019
  • Hosts: Jon Gaul
The Importance of a Consistent Brand Story Podcast Summary We are excited to be back with a true scholar of innovation, Zoe Dowling, Ph.D. Zoe recently co-authored the research study, Have Your Story Straight? – Why Brand Dilution Hurts in the Experience Economy, with our President, Chris Wallace. The

The Importance of Getting Your Marketing Message from the C-Suite to the Frontlines with Liz Vanzura

EP. 3
Season 1
  • Date: April 19, 2019
  • Hosts: Jon Gaul
Aligning Everyone in Your Organization Around Your Brand Story Podcast Summary We are excited to be back with another All-Star guest.  Episode 3 features a conversation with Liz Vanzura.   Liz is a passionate and award-winning leader in hospitality and lifestyle marketing and has served in both client-side as well