Our Views

Brand Passion
Wednesday October 26, 2022

Tap into the Passion for Your Brand

By Christopher Wallace, President, InnerView Group
The world’s best brands all have one thing in common. Passion. Their customers are passionate about their products and services.  They will wait in line...
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A glimpse into the black box of customer behavior
Wednesday October 12, 2022

Giving Marketers a Glimpse into the Unknown

By Christopher Wallace, President, InnerView Group
I recently had a conversation with a very sharp CEO named Gustavo Lemos.  Gustavo leads the team at Mediar Solutions, a technology company that helps...
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Silos in a Customer-Centric World
Thursday May 19, 2022

Silos in a Customer-Centric World

By Christopher Wallace, President, InnerView Group
The concept of “silos” has become somewhat of a punchline in today’s corporate world. I commonly hear phrases like, “That’s because our company is so...
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Thursday November 11, 2021

Voice of Customer vs. Voice of Employee

By Christopher Wallace, President, InnerView Group
“Frontline employees are always right.” That is a quote from one of our clients at InnerView as we shared data with him from a Brand...
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